Transfer window will be judged as a failure for Manchester United without more new signings – Luke Chadwick

With the transfer window coming to a close all the talk is about Jadon Sancho and Ousmane Dembele, with everyone now having seemingly written off Daniel James.

Think for a minute what it’s like to be him. From the outside looking in Dan James looks as though he has a fantastic attitude and always puts a shift in for the team regardless of his performance which is a great trait to have, he has struggled at times to have a real effect on games and you can see he isn’t playing with full confidence. 

I’m sure the negativity shown to him at times would have dented his confidence in some way after a fantastic start with the club scoring against Chelsea on his debut at the beginning of last season. I do believe he was probably used more often than originally planned because of injuries etc. last season where I think coming off the bench as an impact sub would have been better suited to his development as a Manchester United player. 

I don’t think a loan move would be a bad idea for him at the moment to go and play at a smaller club and be one of the main players and put in some performances that will help regain his confidence and return to United ready to really push those ahead of him.

It would be harsh to say Ole has made a mistake with him, he is still a young player with bags of potential and frightening pace. He still has a lot of work to do in terms of end product and learning different ways to be effective in the wide positions. But with the correct attitude which he seems to have I’m sure these things can be added to his game to become a good Premier League player.

United will always be linked with players during transfer windows, that is the nature of the beast in this silly season when you are one of the biggest clubs in the world.

I don’t have a clue how much of it is true or how much is just rumour, agents obviously have a job to do and journalists have papers to sell so I’m sure a lot of it is just hearsay without genuine interest from the club. 

There has been lots of criticism of United’s recruitment policy throughout this window, but it can’t truly be judged until the window ends. If there are no new signings come in there I believe it would and should be judged as a failure but I and I’m sure many others are hopeful that some more business will be done in the coming days.

Some personal news… my role at the Football Fun Factory has recently changed to Head of Partnerships and Community Growth which will see me responsible for developing strategic relationships to work together with other organizations to further develop and grow our brand, and also to identify and recruit new superstar Head Coaches to see us expand our footprint across the UK and eventually the all over the world as we look to develop into a world leader in our field. 

Our aim is to positively affect millions of children through football developing a lifelong love for the game promoting positive life skills that can be taken into any walk of life.

As things stand the latest government guidelines haven’t affected our programmes, we currently have record participation which is fantastic as parents are of course keen to get their children back out doing healthy activities and socialising after what has been an incredible challenging few months for everyone. 

We are hopeful this doesn’t change, it’s so important kids are not restricted again as much as safely possible and they are not missing out on the things they love doing.

Luke Chadwick

39 appearances, 2 goals, 1 Premier League medal for Manchester United. Head Coach & Director www.footballfunfactory.co.uk

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